This grassroots campaign for the Eastern Band of Cherokee Indians earned a gold Aster Award in late 2013. I had prior experience designing wayfinding for this client, so I was very familiar with the culture and various color and graphic preferences that were implemented. This project was very meaningful going in, just as much as the results were afterwards. Being a people whose higher percentage may not believe in modern medicine, in this case, women’s breast health awareness, it was nice to design a concept where the male population had gotten involved through photo shoots, print collateral, voice overs and PSAs. After the concept was presented and unanimously approved, the local community was covered with a blanket of awareness. The results showed that 25% of those breast exam appointments made, were kept. That equated into hundreds of Cherokee women, young and old, that were further educated and may have furthered their life expectancy.